at the risk of doing that annoying thing when bill simmons points out when one of his predictions comes to fruition......
IFC introduced its new programming slate, which includes:
"Onion News Network - Scripted comedy series inspired by the weekly newspaper and web series of the same name. The series will be a weekly report of zany news and hilarious headlines with wacky debates between the show's news anchors and guests. Produced by Area Man Productions LLC, the 10-episode half-hour series will debut in first quarter 2011."
As stated previously, The Onion has been one of few print-to-video transitions that is succeeding from a content perspective because they go beyond making the least effort possible. Makes sense, because they are iconoclastic and comedic and probably don't take themselves too seriously; therefore they take chances and stumble upon creative ways of translating their brand to video. As important, they are hiring TV talent to appear on camera. Maybe most important they spent money on all of the above (and below).
Today Now!: How To Pretend You Give A Shit About The Election
You may not know it but other major players in the print game are trying to translate their brand to video in a way that eventually leads to TV and all that TV money. NYTimes recently launched Times Cast, a video series resembling TMZ crossed with CNN. It's dry but edible. I'd embed it here but NYTimes Video is still against this.
Print -> Digital Video -> TV is a pretty logical progression; and soon there likely won't even be much separation. There are so many cable offerings these days, how far off are we from The NYTimes Channel?
....also, the rest of IFC's new development slate looks good.
"IFC also has a number of original series in development:
I Love the A.D.'s (wt) - Animated series set during biblical times with dinosaurs added in. Developed by Ed Productions (Crossroads Television).
Dead Set - Zombie/horror series that takes place on the set of UK's Big Brother will make its debut in the US over five nights, October 25-29 at 12 midnight. Produced by Endemol Entertainment with Zeppotron.
Young, Broke & Beautiful - Host/travel book author Broke-Ass Stuart journeys to cities around the US and takes viewers underground to discover cool and fascinating experiences and lifestyles for the young, broke and beautiful."
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