Thursday, June 3, 2010

Progress



The Creators Project is prolly the best web video product out there. Any surprise that Vice is behind it? It's a straight up "sponsored by" scenario where (I assume) Intel gives the keys to a creative team/emerging multi-media powerhouse for the early 21st century, develops a simple yet solid concept, and puts decent money behind it. It surpasses most everything out there for combined production value, storytelling, entertainment value, information value, and relevance to the world. Name me one better. Most importantly the goal of each piece is to mine for insight to new, fresh ideas in Arts & Media.


Not being dummies, they make an effort to fulfill the (rarely realized) potential of the 2010 internet by pairing each vid with written words, in this case an interview. Words and video on the same page, including a vital stats bio. Plus thumbnails of extra video content related to the featured video. And comments, which are never a bad idea. all good.

2 comments:

The Burning Ear said...

I wish I could watch these videos but the fucking video interface is so sloooow and keeps on buffering. It's a shame they haven't got that part worked out. Watchability is kind of important.

balloon of the mind said...

playability is my biggest pet peeve, especially when it comes to toggling ahead. Maddening that this is still such a common problem? C'mon, if youporn can figure it out....