If the best thing to come from the American Express/Arcade Fire/Terry Gilliam/MSG quadfecta (with Youtube and Vevo, a sextecta) turns out to be this Behind the Scenes video, then I'm sold. More sponsored YouTube events pairing music and video. Dig Gilliam as the likable, believable host and narrator.
Overall the event seems to have been successful and replicable.
You watch it live (on Youtube) or catch it later (on YouTube), just like you'd use a DVR (but embeddable and social-media-distribution-ready). And you get "American Express Presents", tastefully. The rest is the filmmaker and the band doing their things, but together and seemingly unfettered by instructions.
this here video, but one of many from the night, has 68,000 views after less than a week. it'll be on the internet forever. Our kids are going to be slurping that American Express sponsorship, man. How do you measure the worth of The Sponsorship that does not die associated with a band people already consider classic? That has got to be some ROI, it gosta. At least until someone purges the internet.
speaking of the power of youtube........Youtube and Vevo kinda just raspberried MTV. A liscensing dispute between Vevo and MTV ended with Universal Music Group yanking its artists (Justin Bieber, Lady Gaga, Kanye) from all MTV sites. Basically Vevo wants to "power videos we have under license" as a syndication partner to every major outlet that wants to feature music videos online. Sounds like they are asking for a lot until you consider the logic of UMG (who partnered with Google/YouTube to launch Vevo):
"In less than 8 months since its launch, Vevo has already become the web's #1 rated video network with over 49 million unique visitors monthly, dramatically eclipsing those on MTV's online properties, while attracting scores of major advertisers and tens of millions in advertising dollars."
MTV Networks president Van Toffler in regard to competing online with Vevo: "We haven’t really unlocked the great visual history we have in music across our channels around the globe, which we’re slowly going to do." Key word here is slowly.
Monday, August 9, 2010
Thursday, August 5, 2010
"You got a real good attitude."
the big news here is that a guy from brooklyn made a cool song that could also be described as hip. but also the video...
Fader tells me the video was modeled after these banned-from-TV Calvin Klein ads. I remember remembering these ads, but watching this now I'm sure I had never actually seen them. The voice of the genius behind the camera would have stayed with me.
Twin Shadow 'Slow' (NSFW) from Twin Shadow on Vimeo.
Fader tells me the video was modeled after these banned-from-TV Calvin Klein ads. I remember remembering these ads, but watching this now I'm sure I had never actually seen them. The voice of the genius behind the camera would have stayed with me.
Friday, July 30, 2010
Time Magazine is Edgy.
Fairly intense TIME mag cover photo you'll see and hear described in this video. The accompanying headline: "What Happens If We Leave Afghanistan"; no question mark, a declarative. Point taken. Costly as it is, there is some obligation to "help out" over there. It's jerky to adopt an abused dog and, after a few years of it chewing up your New Balances and pissing on your carpet whenever you have guests, just take it back to the pound because you're tired of the extra expense.
Is it possible that the Iraq and Afghanistan wars will mark a turning point in our nation's history, possibly world history? What if the world's most powerful and exorbitantly funded military slowed its roll, took stock of an abject failure of strategy and its costs ($$$ and beyond). Vietnam was not an aberration. War sucks. So do Iraq and Afghanistan. Whose fault? "We didn't mistreat that dog, society did." But I bet there is a great way to get a mistreated dog to at least stop pissing and shitting on everything. I don't know what it is, but with enough time and money you could figure it out.
!!!!!!Segue!!!!!!!
On a related note, the US military and its HUGE R&D budget have been responsible for loads of technological innovation that has eventually reached the consumer market and allowed us all to stream porn on hand held devices. What if the US military kept most of the guns and robot fighter pilots, but allocated some loot to devising new methods of diplomacy and nation-building-military-intervention? How do you educate an impoverished citizenry, establish functional political stability, and keep women from having their noses and ears cut off? With enough (well spent) time and money they could figure it out.
Then we could take that know-how and apply it to our own increasingly flawed political and education systems. Believe it! Military spending could show us the way!!
Is it possible that the Iraq and Afghanistan wars will mark a turning point in our nation's history, possibly world history? What if the world's most powerful and exorbitantly funded military slowed its roll, took stock of an abject failure of strategy and its costs ($$$ and beyond). Vietnam was not an aberration. War sucks. So do Iraq and Afghanistan. Whose fault? "We didn't mistreat that dog, society did." But I bet there is a great way to get a mistreated dog to at least stop pissing and shitting on everything. I don't know what it is, but with enough time and money you could figure it out.
!!!!!!Segue!!!!!!!
On a related note, the US military and its HUGE R&D budget have been responsible for loads of technological innovation that has eventually reached the consumer market and allowed us all to stream porn on hand held devices. What if the US military kept most of the guns and robot fighter pilots, but allocated some loot to devising new methods of diplomacy and nation-building-military-intervention? How do you educate an impoverished citizenry, establish functional political stability, and keep women from having their noses and ears cut off? With enough (well spent) time and money they could figure it out.
Then we could take that know-how and apply it to our own increasingly flawed political and education systems. Believe it! Military spending could show us the way!!
Friday, July 16, 2010
Converse: Patron of the Arts
Another Converse sponsored musical threesome, only this time it maximizes appeal by exploiting enthusiasm for summer. I'm not against this at all.
Would it be better for the music industry to remain in this weird give and take between consumers and labels; relying on consumer spending to inform record execs who try to select for and engineer what they (execs) think consumers want? What if artists have more free reign because Brands can subsidize their careers in exchange for the occasional promotional cache?
This song is good. Keep your eyes dry.
Would it be better for the music industry to remain in this weird give and take between consumers and labels; relying on consumer spending to inform record execs who try to select for and engineer what they (execs) think consumers want? What if artists have more free reign because Brands can subsidize their careers in exchange for the occasional promotional cache?
This song is good. Keep your eyes dry.
Facebook movie, not in 3-d.
something to get me posting. How about this stuff huh?
As good as this looks, here's what I'd like to see: Zuckerberg as the avatar for every person who has invested faith in Facebook as a means of actualizing a better version of themselves. Cooler, more popular, better looking, more successful, having way more/better sex than their peers, and meeting tons more famous people in the process. Even if those famous people are asshole reality tv stars.
As good as this looks, here's what I'd like to see: Zuckerberg as the avatar for every person who has invested faith in Facebook as a means of actualizing a better version of themselves. Cooler, more popular, better looking, more successful, having way more/better sex than their peers, and meeting tons more famous people in the process. Even if those famous people are asshole reality tv stars.
Thursday, June 10, 2010
On Innovation
"I want our best minds to be able to make a killing from starting new companies rather than going to Wall Street and making a killing by betting against existing companies."
Find myself agreeing with Thomas Friedman lately.
Find myself agreeing with Thomas Friedman lately.
Thursday, June 3, 2010
Progress
The Creators Project is prolly the best web video product out there. Any surprise that Vice is behind it? It's a straight up "sponsored by" scenario where (I assume) Intel gives the keys to a creative team/emerging multi-media powerhouse for the early 21st century, develops a simple yet solid concept, and puts decent money behind it. It surpasses most everything out there for combined production value, storytelling, entertainment value, information value, and relevance to the world. Name me one better. Most importantly the goal of each piece is to mine for insight to new, fresh ideas in Arts & Media.
Not being dummies, they make an effort to fulfill the (rarely realized) potential of the 2010 internet by pairing each vid with written words, in this case an interview. Words and video on the same page, including a vital stats bio. Plus thumbnails of extra video content related to the featured video. And comments, which are never a bad idea. all good.
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