You want to sell a lot of perfume, make a perfume that smells like you just squirted fresh orange juice on your leg at work.
But until you become a chemist, the name of the game is outreach. You need to publicize your shit. For some it's a press release. For others it's a twitter account or a blurg. For some it's making lots of appearances on TV or web video. Chromeo does a good deal of that, as do a lot of other successful people not necessarily involved in music.
Chromeo on Yo Gabba Gabba
Not that I would describe Chromeo in this way (they are very legit), but being a medium to low level internet non-celebrity is a decent racket to be in.
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